About — SmartMagic

white downward arrow on black background

        SmartMagic is the creative superpower behind the world’s most remarkable brands. Equal parts brand development, merchandising strategy, and global advertising agency, we are your thought partners from concept to execution through imagination, innovation, and speed. We are fiercely independent and scrappy when we need to be.
    

What We Do

Built, strategized and designed by the creative community’s most brilliant minds, our expertise transcends traditional discovery, insight, and strategy—it fuels impactful go-to-market activation that sparks real-world transformation. We are part think tank, part merchandising & design studio, part ad agency.

Insights and Discovery

Consumer and Market Insights
Insight and Data Analytics

Strategy

Brand Positioning
Brand Strategy
Brand Partnerships
Product & Merchandising Creation & Planning
Product Innovation, Design & Creation

Go-to-Market

Design Development
Talent
Experiential & Social
Campaign
Production
Content Design & Creation
Web Design & Development

What We Do

Built, strategized and designed by the creative community’s most brilliant minds, our expertise transcends traditional discovery, insight, and strategy—it fuels impactful go-to-market activation that sparks real-world transformation. We are part think tank, part merchandising & design studio, part ad agency.

- Consumer and Market Insights
- Insight and Data Analytics

- Brand Positioning
- Brand Strategy
- Brand Partnerships
- Product & Merchandising Creation & Planning
- Product Innovation, Design & Creation

- Design Development
- Talent
- Experiential & Social
- Campaign
- Production
- Content Design & Creation
- Web Design & Development

Who We’ve Worked With

Who We Are

Portrait of a man with short hair and facial hair, wearing a black shirt, looking directly at the camera.

Black and white portrait of a man wearing glasses and a dark shirt against a white background.

Black and white portrait of a man wearing glasses and a dark shirt, smiling with short hair.

Black and white portrait of a middle-aged woman with light hair, wearing a dark turtleneck sweater. She is looking directly at the camera with a neutral expression.

Jennifer Young, Group Creative Director

Emily Reed, Group Creative Director

Black and white portrait of a smiling woman with long hair.

Marla Steinwald, Director, Project Management

Grant Barth, President & Chief Strategy Officer

Andre Filip, CEO

Christine Whitaker, CFO

Matt Sharkey, CMO

Black and white portrait of a woman with glasses and long hair, wearing a dark top, on a white background.

Black and white portrait of a person with long straight hair wearing a dark top, facing forward.

Joanna Gardner, VP Account Services

Leah Drosehn, SVP Account Services

Black and white portrait of a man with glasses, short hair, and a goatee, wearing a black shirt.

Black and white portrait of a person with long hair, smiling, wearing a dark top, set against a plain background.

Rob Rasmussen, Group Creative Director

Jiin Ryu, Sr Director, Creative Operations

Black and white portrait of a person with glasses smiling, wearing a dark top.

Black and white portrait of a woman with long dark hair and a serious expression, wearing a dark blouse.