HUF
Retail Design

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Retail Design + Activiation


HUF Architectural Identity
From Concept to Concrete: Crafting HUF’s Global Retail Presence

Working directly with HUF’s co-founders, our architectural design team conceptualized, designed and built each of the HUF stores globally. What started as a single store in San Francisco became a global cultural leader in streetwear retail. Seen here is the Harajuku flagship store in Tokyo.

HUF store entrance with brick pavement and concrete bench.
Exterior view of a HUF store entrance with an open door, showcasing clothing racks inside. The building features concrete and brick elements, a bench, and a white fire hydrant on the patterned brick walkway. A sign reading 'HUF' is visible above the entrance and on the building's side.
Sculpture of a bird with a pipe, modern interior background
Modern retail store interior with wooden shelves displaying clothing and accessories, a pigeon statue on a pedestal, concrete flooring, and contemporary lighting.
Streetwear clothing store with shelves of folded shirts, hanging hoodies, caps, and a bird sculpture on display.
Interior of a modern clothing store with a large black pigeon sculpture, wooden shelves displaying folded clothes, jackets on racks, and round ceiling lights.
Clothing and sneaker store interior with jackets on a rack and shoes on wall shelves.