Sandisk
Rebrand & Launch

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Sandisk
Rebrand & Launch

White downward arrow on a black background.

Rebrand + Digital + Social + Film + Experiential + Merchandise + Collaborations + Packaging

Sandisk Rebrand & Launch
Unstoppable Drive: Spearheading Sandisk’s First Refresh in 17 Years

Designed for a world eons ahead of now, the new SANDISK is a fundamental, tectonic shift—a bold look declaring our intentions to motivate and mobilize. More than a rebrand, it’s a statement of intent defined by “a Mindset of Motion” for a world that never stands still.

Magazine article featuring a person wearing a cap with the new SanDisk logo on a red background.
Motivational poster with the text 'Unstoppable Just Don't Stop' and an image of a person looking at the camera from below. Includes coordinates and location: Milpitas, California, USA.
Person wearing a red hoodie with 'DON'T STOP' text, black pants, white sneakers, and a black cap seated on a wooden stool.
Outdoor digital ad display with text 'You Can Reroute Just Don't Resign' and 'SanDisk' logo, featuring two photos and timestamp 8:43 PM.
Billboard with SanDisk advertisement featuring the slogan 'Save the Best for Now,' a photo of a person with a camera, and the SanDisk logo on a city street.
Large SanDisk advertisement on a building with minimalist design and text "Save the best for now" and geographical coordinates.
Three vertical posters displayed on an escalator wall, with text "LIGHTS CAMERA CONTINUE," "CASPIAN," and "READY SET REPEAT." The posters feature individuals engaged in various activities.
ID badge with a red lanyard featuring a guest label, design department info, guest ID number, a small photo, QR code, and text. SanDisk branding included.
Silhouette of a hand holding a 4TB SanDisk SD card.
Three posters on a subway station wall, featuring diverse models with text 'SAVE THE BEST FOR NOW.'