Jimmy Choo x Sailor Moon
Brand Collaboration

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Jimmy Choo x Sailor Moon
Brand Collaboration

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Brand Campaign + Artist Collaboration + Creative Direction + Social Media Campaign

Jimmy Choo x Sailor Moon
The Fashion Moonshot Propelled by Powerhouse Female Creatives

Celebrating the 30th anniversary of Pretty Guardian Sailor Moon, Jimmy Choo’s limited-edition capsule collection was an instant sellout. A highly-sought fashion symbol plus a symbol of female empowerment led to an exponential climb in social engagement.

A pink high-heeled boot embellished with small gems and a pearl strap. Attached to the strap is a small white handbag featuring an anime comic print with characters and Japanese text, set against a pink background.
Pink high-heeled boot with jewels and white purse with animated design, connected by a pearl strap, on pink background.
Platform loafer shoe with iridescent finish and thick sole on left; right side features manga-style art with black cat images and "Jimmy Choo x Sailor Moon" branding.
Jimmy Choo Sailor Moon collaboration featuring Sailor Mercury with blue boots and purse.
Orange high-heeled platform shoe with ankle strap by Jimmy Choo, featuring Sailor Moon design elements and character illustrations on promotional background.
Image of a red high-heeled shoe next to a Sailor Moon and Jimmy Choo collaboration advertisement featuring Sailor Mars.
Black cat-shaped luggage tag with yellow crescent moon and large eyes.
Woman in a black dress winking, holding a cat-shaped mask against a pink curtain backdrop, with warm lighting effects.
Pink vinyl record with a "Jimmy Choo x Sailor Moon" holographic cover titled "Sun and Moon."
Pink vinyl record with "Sun and Moon" label, featuring Honey Dijon and Yusu, associated with Jimmy Choo and Sailor Moon.
Magazine article from PRWeek about a Jimmy Choo and Sailor Moon collaboration, featuring images of pink knee-high boots with a pearl strap, a purse with Sailor Moon print, and a black cat-shaped bag with a pearl handle.
Screenshot of a WWD article about Jimmy Choo's collaboration with Sailor Moon, featuring images of red and blue high-heeled shoes.
A woman in a red dress poses next to a black cat statue for a magazine cover shoot, with "InStyle" written at the top. A photographer is adjusting the scene.
A fashion magazine cover featuring a woman in a patterned bodysuit and red high heels, striking a pose with one leg extended upwards. She is seated against a green background with an orange cloth draped around her. The cover text reads, "Vogue Hong Kong, Ashley's World, Ashley Park by Greg Swales."
Magazine cover featuring a person in silver suit and green platform boots against a dark green background, with text "Vogue Hong Kong no. 25.2," "Ashley's World," and "Ashley Park by Greg Swales."
Fashion magazine cover featuring a model in a black outfit with long braids, holding a designer handbag above her head, wearing green boots. Text in English and Chinese includes phrases like 'The rest is unwritten' and 'OK! Star Styles.' Issue number 65.