Thermador
360 Campaign & Experiential

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Brand Activation + Digital + Social + Video + OOH + Print + Experiential

Thermador’s Most Significant Launch in 13 Years
300 Products, One Defining Moment

SmartMagic produced a cinematic long-form film campaign, Live Exceptional, and an immersive private concert with One Republic to herald Thermador’s largest product launch in 13 years. Thermador unveiled over 300 groundbreaking products in a campaign designed to inspire, disrupt, and redefine the luxury appliance space.

A stage setup with a large star-shaped structure displaying a wavy pattern under blue and purple lighting. In the foreground, there are transparent chairs and curved white sofas. A person stands near a kitchen set with modern appliances in the background.
Display of a futuristic device with a digital screen showing food, set in a dimly lit room with blue spotlights and modern furniture.
Thermador Masterpiece Collection stovetop ad featuring redesigned cooktop with star-shaped burners and control knobs, tagline 'Powerfully Innovative. Beautifully Integrated.'
Thermador professional kitchen range with double oven and stovetop
Modern kitchen with stainless steel appliances, woman in white outfit
Modern kitchen with induction cooktop, sautéed vegetables in a pan, raw steaks on a tray, bowls of fresh vegetables, and an olive oil bottle.
Rotisserie chicken roasting in oven with roasted vegetables and asparagus with lemon.
Modern living room with a built-in wine fridge, armchair, potted plant, and decorative items on a cabinet
Close-up of a modern gas cooktop burner with a star-shaped grate and blue flames.
Person adjusting the settings on a stainless steel oven using a control knob.
Modern kitchen with stainless steel stove, pots, tagine, and spice rack on a marble countertop.
Screenshot of a MarketScreener news article announcing Thermador's launch of over 300 new products, labeled as groundbreaking and significant in the brand's 102-year history. The products are redesigned with innovative features and aimed at enhancing culinary experiences.
A woman in a white outfit stands in front of an open modern refrigerator with multiple shelves, various food items, and a built-in wine rack. The image features the brand name Thermador and the text "Designed for complete culinary freedom."
Thermador kitchen range with various dishes being cooked, including vegetables on the cooktop and ovens filled with trays of food, with a marble backsplash and kitchen utensils displayed.
A man and woman cooking in a modern kitchen with blue cabinets and a stainless steel range. The man is kneeling in front of an open oven, removing a tray of roasted meat and vegetables. The woman is smiling, holding a salad bowl. Tulips and kitchen utensils are on the counter.
A girl with curly brown hair sits on a rug in front of a kitchen oven, facing a dog with black and white fur. The kitchen features wooden cabinets, a range with blue knobs, and a hexagonal tile backsplash. Apples are placed on the counter. The text reads 'Thermador: As bold as it is LEGENDARY.'
A man in a blue suit stands next to a Thermador wine cooler, holding a wine bottle. Text reads "Savor Every Moment." The setting is a modern room with a lamp and plants.