Starbucks x Peanuts
Brand Strategy & Partnership

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Starbucks x Peanuts
Brand Strategy & Partnership

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Content Creation + Social + Retail + Partner Activations

Starbucks x Peanuts
A Global First for Coffee and Kindness

For the first time in its history, Starbucks launched a global communication initiative—one designed to inspire connection on a worldwide scale. This collaboration blended the warmth of Starbucks with the optimism of Peanuts and introduced "Happiness is Being Kind"—a message as simple as it is universal.

Starbucks x Peanuts collaboration logo with green star
Snoopy wearing a green apron, holding coffee cups, with the text "Something is brewing."
Light blue water bottle with cartoon character and text 'Happiness is being a partner.'
Cartoon dog wearing a green apron, holding two cups of coffee on a green background.
Black baseball cap with cartoon dog and bird embroidery, text "Happiness is Being Who You Are"
Cartoon dog holding coffee cups with text "The Peanuts Gang" above.
Peanuts characters smiling together holding drinks, with text "HAPPINESS IS CONNECTING TOGETHER" and Japanese translation below.
Beige t-shirt with 'Happiness is connecting together' text and cartoon group illustration on back.
Wall art featuring Snoopy from Peanuts, promoting happiness and kindness with Starbucks branding.
Motorcycle parked in front of a Starbucks and Peanuts themed billboard reading "Happiness is... Being Kind", with cartoon characters near the bottom right.
A sandwich board sign outside a store with a green poster featuring a cartoon dog and girl. Text reads 'Happiness is... being kind' and 'Starbucks Peanuts.' The Starbucks logo is at the top, surrounded by small hearts.
Starbucks Peanuts advertisement featuring Snoopy and Lucy with the text 'Happiness is... being kind.'"
Collection of Peanuts-themed merchandise including a mug, plush toy, yellow t-shirt, cap, water bottle, and card featuring Snoopy and friends, with phrases about happiness and friendship.
Peanuts characters with the phrase 'Happiness is supporting friends' in English and Japanese.
Starbucks announces collaboration with Peanuts in Japan, showcasing merchandise featuring Snoopy and friends. Includes images of branded products like a tote bag, mug, and plush toys, with slogans emphasizing happiness and partnership.