TikTok
Product Launch

White downward arrow on a black background.

TikTok
Product Launch

white arrow pointing downward on a black background

Digital + Social + Video + Native Editorial + Talent Management + Music Licensing

US TikTok Launch - That was Us.
Orchestrating TikTok’s US Launch: Strategy, Scale, and Cultural Impact

After SmartMagic led all creative strategy and design to usher TikTok into the U.S. market, we were tapped again to help accelerate growth. Bringing in DJ Khaled as Chief Motivational Officer wasn’t just a stunt—it was a signal that TikTok was built for personality-driven content and engagement.

Advertisement featuring a TikTok announcement for a major event on Monday at 9am ET, showcasing an image of a person seated on a throne, available on App Store and Google Play.
TikTok promotional ad featuring DJ Khaled as Chief Motivational Officer, showcasing luxury-themed imagery including golden lions, ornate furniture, and a call to download the TikTok app.
TikTok advertisement featuring a man in a suit, phone number 1.844.4.KHALED, and "Need Motivation?" text. Promotes TikTok with App Store and Google Play logos, including a "Call Me" message and TikTok logo.
TikTok advertisement featuring a man in a gold-framed portrait, wearing a suit, sitting at a table with a golden microphone. Text reads "Need motivation? All you gotta do is call 1.844.4.KHALED." A sound icon is next to the text.
Social media post announcing DJ Khaled as Chief Motivational Officer for TikTok, featuring an AMA session on Twitter with user questions and TikTok's responses.